Most Online diamond retailers are collections of wholesalers who, through a third party, sell their diamonds directly to the public using online platforms which are run and managed by that third party. The third party administers the site, collects payment, and maintains customer relations, all for a commission fee collected after each sale. One such example of an online retailer that uses this system is Blue Nile. Blue Nile doesn’t actually own the diamonds it sells, instead it serves as a reputable platform which is used by numerous diamond wholesalers as a means of marketing their diamonds to consumers.
While there are many positive aspects of online diamond shopping, including competitive pricing and hassle-free browsing, there are also some negative elements which shouldn’t be ignored.
Because the don’t actually posses the diamonds they list, if you have any questions regarding information not specifically detailed in the diamond’s certificate, they will be unable to inspect the diamond and provide an answer. Important characteristics to consider which aren’t mentioned on a diamond’s certificate include:
– Is the diamond Top Light Brown?
– Is the diamond milky? (Only a possible concern if the diamond has strong or very strong fluorescence)
– Are the inclusions centrally located?
– Are the inclusions black?
– Do any of the inclusions reflect?
The questions listed above are standard inquiries which dealers make when deciding whether or not to purchase a diamond from another dealer. It is very unlikely that a dealer would purchase a diamond without knowing the answer to these questions beforehand.